” …overnight someone’s built a new type of store that completely envelops yours – in every direction.” Or why you should diversify the delivery of your business social media messages.
Say you’re an established retailer, bricks and mortar style. in the game for a while, know your customers pretty well, have plenty of repeat business/ created loyalty amongst the fickle hordes. Got your social media dialled, your direct mail turned direct email newsletter humming along nicely. Continue reading
Corolla Hatch
“Why Toyota’s Corolla WAS the standard bearer for a quiet private motoring revolution in New Zealand. And why it probably won’t be in the (medium term) future. Or how reliable but dull isn’t enough anymore.”
Toyota’s Corolla is #1 for 2012 in the NZ-new market (and it wouldn’t surprise me either if it wasn’t in the 2nd hand market also). Big deal I hear you say, however it’s useful for the exploration.
In the grand scheme of NZ-capitalist history, it’s only relatively recently that car imports haven’t been stung by swingeing import duties. While that particular protectionist firewall was in place, the Japanese were busy innovating by making cars reliable. Your average UK ‘kit’ car (assembled onshore to reduce the duty) imported into NZ was about as reliable as a piece of broken number 8 wire. Once word got out that you didn’t have to spend all your time fixing a broken steed there was no looking back. Continue reading
“…you are the new ‘product’ of the digital age.”
Why you should know some of the rules of the new market, and what you could do about it. Continue reading
shiny things may not necessarily be gold..
“Money is an enabler.. not the purpose – unless you’ve perhaps got your priorities wrong”
Does investment advice mean better returns (after charges)?
Article outline:
Craigs Investment Partners ran an investing for beginners seminar, and after some gentle reminding of my registration, they got me enrolled in one earlier this month. Divided into two workshop/ presentations: Introduction to Investing, and Key Principles of Investing, Martin our host took us on a journey into the mysterious and magical* world of investment. *My words. Continue reading
Gotta love the RedShed?
“..someone else, somewhere else, is eating a bigger and tastier mouthful of your favourite lunch. While you’re sleeping.”
Recently, while waiting on the car being serviced, I wandered round the corner to The Warehouse (twitter: @thewarehousenz), to kill some time. It struck me that I hadn’t visited for many years. Noticed a few changes since then – the place looked tidier and better signed, there appeared to be more staff, and the customers were a more diverse bunch*. However, it was the things that hadn’t changed since the early 2000′s that really caught my eye. Continue reading
