Coming to urban megalopoli near you soon. Mass individualised craftsmanship as a new consumer tribe. A self selecting exclusivity based on a collision of: unique, timeless, and hand crafted. Utility overlaid with beauty and presence. Nowhere more obvious than the frame builders of the European Old World, thriving in a post Global Financial Crisis reality where logic dictates the opposite should occur.
” …overnight someone’s built a new type of store that completely envelops yours – in every direction.” Or why you should diversify the delivery of your business social media messages.
Say you’re an established retailer, bricks and mortar style. in the game for a while, know your customers pretty well, have plenty of repeat business/ created loyalty amongst the fickle hordes. Got your social media dialled, your direct mail turned direct email newsletter humming along nicely. Continue reading
“Why Toyota’s Corolla WAS the standard bearer for a quiet private motoring revolution in New Zealand. And why it probably won’t be in the (medium term) future. Or how reliable but dull isn’t enough anymore.”
Toyota’s Corolla is #1 for 2012 in the NZ-new market (and it wouldn’t surprise me either if it wasn’t in the 2nd hand market also). Big deal I hear you say, however it’s useful for the exploration.
In the grand scheme of NZ-capitalist history, it’s only relatively recently that car imports haven’t been stung by swingeing import duties. While that particular protectionist firewall was in place, the Japanese were busy innovating by making cars reliable. Your average UK ‘kit’ car (assembled onshore to reduce the duty) imported into NZ was about as reliable as a piece of broken number 8 wire. Once word got out that you didn’t have to spend all your time fixing a broken steed there was no looking back. Continue reading